Loblaws admitted this week that it has a surprisingly large footprint: it generates 1% of all Canadian waste and 1,000,000 tonnes of CO2e a year! Twenty years after Green is Gold, Loblaws is promising to do better, much better, including LEED buildings, renewable power, composting, more local food and a sustainable seafood program. Loblaws says this is not just another tribute to the power of green marketing: they expect to save $50M a year as a result. Because retail grocery margins are slim, this will improve its bottom line by the equivalent of $5B in increased sales. Details are available from CSR@Loblaws.ca.